HomeTren&dThe Swimply Net Worth: A Deep Dive into the Success of the...

The Swimply Net Worth: A Deep Dive into the Success of the Pool Sharing Platform




Swimply, the innovative pool sharing platform, has been making waves in the hospitality industry since its inception. With its unique concept of allowing homeowners to rent out their pools to individuals seeking a refreshing swim, Swimply has disrupted the traditional pool rental market. In this article, we will explore the net worth of Swimply, its growth trajectory, and the factors contributing to its success.

The Rise of Swimply

Swimply was founded in 2018 by Bunim Laskin, a young entrepreneur with a vision to revolutionize the way people access and enjoy swimming pools. The idea behind Swimply was inspired by Laskin’s own frustration of not being able to find a pool to swim in during a hot summer day. He realized that many homeowners have underutilized pools and saw an opportunity to connect pool owners with those in need of a swim.

Since its launch, Swimply has experienced rapid growth and has expanded its services to various cities across the United States. The platform has gained popularity among both pool owners and renters, offering a convenient and cost-effective solution for both parties.

The Business Model of Swimply

Swimply operates on a peer-to-peer sharing economy model, similar to popular platforms like Airbnb and Uber. Pool owners can list their pools on the Swimply website or mobile app, specifying the availability, pricing, and any additional amenities they offer. Renters can then browse through the available pool listings, select a suitable option, and book their desired time slot.

Swimply charges a commission fee from both pool owners and renters for each booking made through the platform. This revenue model has proven to be highly profitable, contributing to the net worth of Swimply.

The Net Worth of Swimply

As of 2021, Swimply’s net worth is estimated to be around $20 million. This valuation is a testament to the platform’s success and its potential for further growth in the future. The net worth of Swimply has been steadily increasing as the platform expands its user base and attracts more investors.

Swimply has successfully raised several rounds of funding, with notable investors including Serena Williams, Andre Iguodala, and Mark Cuban. These investments have not only boosted the net worth of Swimply but also provided the platform with the necessary resources to scale its operations and enhance its user experience.

Factors Contributing to Swimply’s Success

Several key factors have contributed to the success of Swimply:

  • Market Demand: Swimply tapped into an underserved market by providing a solution to the high demand for swimming pools, especially during the summer months. The platform offers a convenient and affordable alternative to traditional pool rentals, making it an attractive option for many individuals.
  • Unique Value Proposition: Swimply’s unique value proposition lies in its ability to connect pool owners with renters seamlessly. The platform offers a wide range of pool options, including private, shared, and luxury pools, catering to different preferences and budgets.
  • Trust and Safety: Swimply prioritizes the safety and security of its users. The platform implements strict verification processes for both pool owners and renters, ensuring a trustworthy and reliable experience for all parties involved.
  • Convenience and Accessibility: Swimply’s user-friendly website and mobile app make it easy for users to browse and book pools in their desired location. The platform also offers flexible booking options, allowing users to choose the duration and time slot that suits their needs.
  • Marketing and Branding: Swimply has effectively marketed its platform through various channels, including social media, influencer partnerships, and targeted advertising. The brand’s strong presence and positive reputation have contributed to its success and widespread adoption.

Case Study: Swimply’s Impact on Pool Owners

To further understand the success of Swimply, let’s take a look at a case study of a pool owner who has benefited from the platform.

John, a homeowner in California, had a beautiful pool in his backyard that he rarely used. He decided to list his pool on Swimply and was pleasantly surprised by the response. Within a week, he received multiple bookings, generating a significant additional income for him.

John found Swimply’s platform easy to use and appreciated the support provided by the Swimply team. He was able to set his own pricing, availability, and house rules, giving him full control over his pool rental experience. The extra income from Swimply allowed John to cover his pool maintenance costs and even save up for a family vacation.

Future Growth and Expansion

Swimply’s success has laid a strong foundation for its future growth and expansion. The platform has plans to expand its services to international markets, catering to the global demand for pool rentals. Additionally, Swimply aims to introduce new features and enhancements to its platform, further improving the user experience and attracting a larger user base.

With the increasing popularity of the sharing economy and the growing demand for unique experiences, Swimply is well-positioned to capitalize on these trends and continue its upward trajectory.


Swimply’s net worth of $20 million is a testament to the platform’s success and disruptive impact on the pool rental market. By connecting pool owners with renters, Swimply has tapped into an underserved market and provided a convenient and cost-effective solution for both parties. Factors such as market demand, unique value proposition, trust and safety measures, convenience, and effective marketing have contributed to Swimply’s success. With its plans for international expansion and continuous improvements to its platform, Swimply is poised for further growth and success in the future.


1. How does Swimply ensure the safety of its users?

Swimply implements strict verification processes for both pool owners and renters. This includes identity verification, background checks, and user reviews. Additionally, Swimply provides guidelines and safety tips for users to follow during their pool rental experience.

2. What is the commission fee charged by Swimply?

Swimply charges a commission fee from both pool owners and renters for each booking made through the platform. The exact percentage may vary, but it typically ranges from 10% to 15%.

3. How does Swimply handle customer support?

Swimply has a dedicated customer support team that is available to assist users with any inquiries or issues they may have. Users can reach out to the support team through the Swimply website or mobile app.

4. Can pool owners set their own pricing on Swimply?</

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